Today’s Christmas Gift Countdown recommendation features Jennifer Fuller and her brand Etta Loves.
One for new parents everywhere, because seriously you will spend a fortune on these square cloths and you will not go anywhere without them! Here’s how this essential product with a very clever twist came into existence!
Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.
After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why isn’t one of the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish…
Etta Loves’ muslin cloths are not only practical, super-soft, absorbent 100% cotton, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies’ visual and cognitive development. As such the range is split between 0-4 months, 4-8 months and 8-12 months.
As an added bonus they look fabulously stylish, so whoever uses them will look great, regardless of which bodily fluid they might be trying to catch…
I caught up with Jennifer recently and she kindly found a moment in her busy busy schedule to be interviewed. Read the full interview here.
Jen, why do you recommend this particular item as a Silberzahn Style Christmas Gift List essential?
Our muslins are totally unique. They are not only striking but they have been designed for baby first and foremost. Our newborn pack comprises three designs- zebra, starfish and dalmatian- all scaled to stimulate 0-4 month old babies’ visual and cognitive development. They make the perfect gift for any new parents or a treat for your little ones’ eyes.